Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

Romanian Abstract: Derularea profitabilă a oricărei afaceri presupune printre multe altele necesitatea unei organizări riguroase, atât la nivel structural, cât şi procesual, precum şi un sistem Pornind de la aceste considerente, în cadrul cercetării doctorale ne-am propus să...

E-commerce development gives impulse to the process of globalization by exceeding the barriers of the traditional commerce. An E-commerce site can be used by the firms and consumers having an Internet connection from all over the world. E-commerce has two main components: the...

The triumph of globalization brought the emergence of a new economy. ,,The new economy” is based on the information and telecommunication technology and Internet. It is a digital economy that recognizes the fundamental role of information. That is why firms seek to change their business models...

The work presents a connotative periplus and an evaluation of one of the most dynamic business fields- logistics. Although used for a long time in the military department, logistics has affirmed itself relatively recent in business field, where it brought revolutionary contributions and where it...

Serviciile de consultanţă pentru proiectele cu finanţare europeană nerambursabilă prezintă unele particularităţi notabile. Acestea se referă la procesul de selectare a consultanţilor, derularea misiunii de consultanţă şi modalităţile de plată a serviciilor. În lipsa unor...

Environmental adaptation and behavioral integration are two major problems the organization of this beginning of century is confronting with. Organizational culture is one of the solutions to solving these problems. The paper presents the characteristics of organizational culture and the degree...

The measure of the economic value has become a widely debated issue because, nowadays, more and more companies are focusing on creating value for their shareholders.