Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.

English Abstract: Public nstitutions are more and more required touse the new communication paradigm brought by the so-called web 2.0, in which a big role is played by social networks. In this paper, we analyzed the Facebook accounts of the Romanian Counties Capital Cities, plus those of the 6...