SOFIA, CHIRILA; CECILIA-IRINA, RABONTU - In: Annals - Economy Series 4.II (2010) December, pp. 65-80
Once with the gradual disappearance of the monopoly of the state and the socialist economy, the Romanians were forced to reinvent advertising and marketing communications. The tests on our own have turned into a need to professionalize these fields, which are one of the most powerful engines of...