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Modele ale investigării comportamentului consumatorului

Neagu, Vasile; Ştefănescu, Victoria; Teodorescu, Nicolae - 1984

Persistent link: https://www.econbiz.de/10000755592

Consumul populaţiei din România în ultimele două decenii

Stanciu, Mariana - In: Calitatea vieţii : revistă de politici sociale 21 (2010) 3/4, pp. 251-273

Persistent link: https://www.econbiz.de/10008825797

Comportamentul consumatorului : evoluţie, determinări, realităţi şi perspective

Miron, Mihaela A. - 1996

Persistent link: https://www.econbiz.de/10000995897

Impactul reputaţitei cirporative asupra comportamentului clienţilor din sectorul serviciilor din România

Bălan, Dragoş-Alexandru - 2019

Persistent link: https://www.econbiz.de/10012165681

VENTURE CAPITAL FUNDING – PATH TO GROWTH AND INNOVATION FOR FIRMS

Vasilescu, Laura Giurca; Popa, Ana - In: Annals - Economy Series 1 (2011) March, pp. 204-213

In a highly competitive global economy, improved access to financing by innovative small and medium-sized enterprises …

Persistent link: https://www.econbiz.de/10009643800

Long Term Financing Decision at the Level of Companies

Gabriela, Dobrota; Felicia, Chirculescu Maria - In: Annals - Economy Series 1 (2009) May, pp. 35-48

Debates on the financing needs registered a firm levels were a constant concern of specialists but especially managers …. Majority opinion is that the financing of investment must be made by sources having character of permanence. However, a problem … lowest financing cost. Since the shareholders require a higher remuneration of capital investments superior to those on the …

Persistent link: https://www.econbiz.de/10008459920

Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Persistent link: https://www.econbiz.de/10005812898

Utilitatea sistemelor informatice de marketing

Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 6-12

Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea...

Persistent link: https://www.econbiz.de/10005687833

Dilemele Internet Banking: Studiu asupra non-utilizatorilor absoluti si relativi

Fuica, Madalina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 80-89

Prezenta Internet Bankingului in oferta de servicii de valoare adaugata pentru clienti a adus pe langa o multitudine de beneficii legate de eficientizare si cerinte din ce in ce mai ridicate din partea utilizatorilor. Schimbarea adusa de Internet Banking a fortat bancile sa reevalueze costurile...

Persistent link: https://www.econbiz.de/10009148965

Information – key factor for consumer satisfaction?

POPESCU, Maria-Lavinia - In: Annals - Economy Series 4.II (2010) December, pp. 98-107

Starting with the XIX century, we assist at one growth of information importance as following of development of government forms more complexes, of concurrence intensification and of development of communications systems. This process has been increased in the lasts years by the development of...

Persistent link: https://www.econbiz.de/10008837562