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Opţiunea pentru strategii inovative în managementul strategic al organizaţiilor publice, nonprofit şi politice din România

Boboc, Ion - In: Calitatea vieţii : revistă de politici sociale 20 (2009) 1/2, pp. 49-60

Persistent link: https://www.econbiz.de/10003888961

Evolutia conceptului de calitate a vietii si implicatiile acesteia asupra strategiei de marketing a companiilor

Constantinescu, Mihaela - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 11-20

Definirea conceptului de calitate a vietii are multe variante in literatura de specialitate, plecand de la o definitie generala pana la una care prezinta conceptul prin intermediul componentelor sale sau al ariilor de aplicabilitate. Calitatea vietii este definita de specialistii din aria...

Persistent link: https://www.econbiz.de/10009148948

The Analysis of the System of Factors Influencing Individual Consumer Behaviour

Bratucu, Gabriel; Bratucu, Tamara-Oana - In: Management & Marketing 2 (2007) 2

reflected in consumer behaviour. In the last decade, one of the most essential problem of the production companies is knowing … consumer behaviour become marketing specialists preocupation, since they can find out how do consumers choose their products …

Persistent link: https://www.econbiz.de/10005113493

The stimulating factors of buying

NEAMTU, Adina Claudia; NEAMTU, Liviu - In: Annals - Economy Series 1 (2010) April, pp. 39-48

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...

Persistent link: https://www.econbiz.de/10008470482