Supply chain management SCM is the integration and management of supply chain organizations and activities through collaboration, effective business processes and high levels of information sharing. The supply chain concept has become a concern due to global competition and increasing customer...

The spirit of the Lisbon strategy (2000) defines a new opportunity to increase competitiveness at all levels, which is supported by the implementation of scientific knowledge, infrastructure and its implementation mechanisms to serve the new economy based on a new revolution, a life-oriented...

The behaviour of the economic agent – customer is a rational type of behaviour in order to maximize the satisfaction achieved through the use of commodities. In order to determine a rational behaviour, we start from the premise that every costumer has complete and accurate information on: the...