The supply chain is a system coordinated by organizations, humans, activities, information and resources involved in the movement of a product in a physical and virtual manner from the supplier to the client. The activities from the supply chain transform raw materials and components in a...

The normalisation of behaviours in economy starts with the definition of conduct rules and of defence means.

Throughout the EU, retailing is increasingly becoming dominated by a small number of supermarket chains.

The purpose of this paper is to investigate the distinctive characteristics of the competitive mechanism in the digital economy and information product markets. Specific properties of digital goods and information markets are considered.

Romanian Abstract: Riscul şi incertitudinea se află printre conceptele esenţiale ale ştiinţei managementului. De-a lungul timpului, soluţiile pentru problemele riscurilor au evoluat de la tehnici simple la metode sofisticate. În această lucrare vom aborda managementul unui risc ca pe un...

Successful economic development is a process of successive upgrading. As nations develop, they progress in terms of their characteristic competitive advantage and modes of competing.

Romanian Abstract: Managementul relaţiilor cu clienţii se concentrează mai degrabă pe procesul de ”servire”, decât pe cel de ”vindere”, dar atât MRCE (managementul relaţiilor cu cetăţenii), cât şi MRCL (managementul relaţiilor cu clienţii), au la bază premisa conform...

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...

The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...

In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...