Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

E-commerce development gives impulse to the process of globalization by exceeding the barriers of the traditional commerce. An E-commerce site can be used by the firms and consumers having an Internet connection from all over the world. E-commerce has two main components: the...

The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...

E-commerce quickly becomes an instrument of strategic importance for companies. Choosing e-commerce supposes developing and deploying intercompanies architectures supported by the use of information technologies and communications (IT&C) and especially by the Internet technology in commercial...

The internet represents new opportunities for the traditional companies, including the diversification of the given services and also the promotion of the new ones, which are personalized and attractive and they are possible thanks to the information and communication technologies. According to...

The present paper has as an objective the concise analysis of the tendencies we could identify regarding the E-commerce in Romania. These tendencies have been identified after a research, analysing the secondary sources of information we can find in Romania. Starting from the hypothesis that in...

With the accessibility growth to the Internet, the Electronic Commerce (EC) captured the interest of individual consumers and commercial societies from everywhere. The discussions are about the creation of a new business model (e-business, e-commerce) through the Internet that radically change...

Romanian Abstract: Sesizarea CJUE pentru pronunţarea unor hotărâri prealbile cu privire la interpretara dreptului Uniunii Europene nu poate avea un scop pur teoretic (de ex. Ordonanţa Curţii din 7 octombrie 2013 în cauza C-82/13) ci unul în mod necesar practic, de natură a permite...