Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

In ultima perioada, din ce in ce mai multe surse vorbesc dspre un nou tip de consumator, cel ecologist. Unii dintre acestia cumpara produse agroalimentare ecologice sau organice. Producatorii au inceput sa se adapteze acestor noi consumatori formati mai degraba din cei care vor sa aiba grija de...

In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...

In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului....

Prezenta Internet Bankingului in oferta de servicii de valoare adaugata pentru clienti a adus pe langa o multitudine de beneficii legate de eficientizare si cerinte din ce in ce mai ridicate din partea utilizatorilor. Schimbarea adusa de Internet Banking a fortat bancile sa reevalueze costurile...

Romanian Abstract: Managementul relaţiilor cu clienţii se concentrează mai degrabă pe procesul de ”servire”, decât pe cel de ”vindere”, dar atât MRCE (managementul relaţiilor cu cetăţenii), cât şi MRCL (managementul relaţiilor cu clienţii), au la bază premisa conform...

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...

The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...