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Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...
Persistent link: https://www.econbiz.de/10015233304
The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...
Persistent link: https://www.econbiz.de/10015233305
Besides the theoretical approach, the paper also includes an research conducted with students of the Faculty of Jornalism and Communication at the University of Bucarest. The main objective of this research was to determine the extent to which the media fiction (television series for youth)...
Persistent link: https://www.econbiz.de/10015234719
benefits as state advertising to obedient publications. Precariousness of the professional organizations and associations of …
Persistent link: https://www.econbiz.de/10015234790
SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing....
Persistent link: https://www.econbiz.de/10015235832
The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...
Persistent link: https://www.econbiz.de/10005220139
Prezenta lucrare abordează un segment al problematicii complexe cu privire la procesul de luare a deciziilor. Odată cu dezvoltarea tehnologiilor informațioanle s-au dezvoltat și implementat sistemele suport de decizie (DSS) care au devenit din ce în ce mai performante și au fost...
Persistent link: https://www.econbiz.de/10015270031
Întreprinderile publice au reprezentat pe parcursul timpului o modalitate aflată la dispoziția statului pentru a contribui la dezvoltarea economică și socială a țărilor. Deși rolul acestora s-a restâns semnificativ în întreaga lumea începând cu sfârșitul anilor 1980, nu poate fi...
Persistent link: https://www.econbiz.de/10015233936
Romanian Abstract: Această lucrare propune un instrument economic menit a evalua caracterul (pro)concurențial al diverselor industrii din economia națională. În prima parte a lucrării este prezentat suportul teoretic pe care se bazează indicele agregat de presiune concurențială (IAPC)...
Persistent link: https://www.econbiz.de/10013013897
Romanian Abstract: Sectorul telecomunicațiilor mobile a cunoscut perioade diferite de dezvoltare la nivelul Uniunii Europene. Deşi există numeroase reglementări în acest sector la nivelul uniunii cu care Statele Membre trebuie să se conformeze, sunt şi multiple diferențe între aceste...
Persistent link: https://www.econbiz.de/10014130430