We considered some of the debate around a changing psychological contract, per-ceived breach of contract and the potential deterioration of trust levels within the employment relationship. Also it is a very important question, whether such a shift should be taken for granted and examine the...

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...