According to the given data, admittedly, there are two main types of market research: Quantitative Research (questionnaire surveys) and Qualitative Research. Qualitative Research implies getting answers from a small number of respondents and the results of qualitative nature: ideas, perceptions,...

Few time before Romania’s adheration to EU, the problem of the quality of life is more and more challenged by commandments related to communitarian laws and rules. The paradigms imposed by globalization and – referring to a regional problem – integration into EU have to be known and proper...

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.

It is well known the fact that in a highly competitive market as the European one, innovation is the driving force for economic competitiveness. Statistical data shows large gaps between Romania and EU in the rates of innovation, but the objective for 2013 is that the share of firms that...

The concept of life cycle stages has a significant impact upon business strategy and performance.