Implementarea viziunii de marketing implica existenta unui comportament al organizatiei care, pe de o parte, sa considere contextul in care aceasta isi desfasoara activitatea – mediul de marketing si piata, iar, pe de alta parte, sa poata fi realizat folosind concepte si instrumente specifice...

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea orientata spre piata, careia ii corespunde o structura organizatorica adecvata. In cele mai multe cazuri formele organizatorice prezentate au ca element central un criteriu de...

The internet represents new opportunities for the traditional companies, including the diversification of the given services and also the promotion of the new ones, which are personalized and attractive and they are possible thanks to the information and communication technologies. According to...

The evolution of information and communications technology, together with the increasing use of electronic commerce, phones and mobile applications, have facilitated mobile payments to become an alternative payment method for buyers and vendors. Mobile payments offer various opportunities to...

This paper discusses mobile commerce aspects, with specific attention focused on differences between electronic and mobile commerce. The paper proposes a theoretical investigation of these differences, on three levels: technical problems, customer attitude, and business models. On this bases, at...