Many products consumed on college campuses such as coffee and chocolate come from developing countries where producers are often paid insufficiently and exploited. Fair Trade certification of products guarantees producers a fair price and other social benefits. The objective of my CE/T project...

In this article we introduce the concept of “social brands” and examine the potential for co-branding between corporate brands and social brands to enhance or damage the value of corporate brands. Co-branding has been theorized in terms of the relationship between the brands of...