. A wide body of literature on economic theory is devoted to the analysis of industrial goods markets with the possibility of advertising influence on demand. However, these models do not view media as industry entities with their own strategic goals and objectives. On the other hand, the main...

Russian Abstract: В статье рассматриваются основные методологические положения теории игр, а также методологические возможности, которые предоставляют модели...

Software market is considered as a new object for the mathematical economics. A statistical study of the server operating systems market is provided, static and dynamic models of for-profit and non-for-profit software developers mixed duopoly are built (taking into account market growth,...

The article analyzes the ways of making investment decisions. The use of net present value (NPV) and internal rate of return (IRR) are criticized. Describes the indicator « the indicator of the speed of specific increment in value» (IS). The numerical example, proposed in the form of a...

A game-theoretical model of the investment value formation of the instruments of corporate control (shares or stakes in equity) is formulated and analyzed. It is shown that this value depends significantly on the allocation of equity among the owners, and the on the possibilities of the...

In 1987 K. Arrow suggested to define the theory of economic behavior of individual economic agents in market or nonmarket conditions as nanoeconomics. In 1996 we considered nanoeconomics for the first time as an independent branch of the economic theory and as a description of special condition...

In this article the substantive provisions of the resource-based theory are generalized, modified and transferred from population of firms on population of any economic systems (firm, corporation, clusters, business groups, economic projects, processes, environments, etc.). The concept of...

The paper covers the significance of Lingua franca not only as a language of intercultural communications, but also as a necessary component of the adequate satisfaction of fundamental human needs and of the prevention of socio-economic pathologies. It is stressed in the paper that the...

The article describes “the theory of devaluation of values” developed by the author. In accordance with this theory, economic growth takes place using two inter-connected phenomena: a) reduction in time necessary for “the set of benefits (goods) currently consumed” to be produced, on the...

Objective: to study the influence of culture parameters on modernization processes in the agrarian sector of the economy. Object: modernization processes in society, the parameters of culture, social capital, the structure of transaction costs. The work contains recommendations to the business...