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Роль Брендов Футбольных Клубов и Их Сопутствующих Товаров и Услуг (Role of the Football Clubs’ Brands and Their Complementary Goods and Services)...
Sosnovskikh, Sergey - 2018
Russian Abstract: В статье проводится обзор литературы, дан анализ мнений исследователей по проблемам формирования бренда футбольного клуба, возможностей и...
Persistent link: https://www.econbiz.de/10012913286
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Virtual market meat
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010)
Lack of activity of the Russian wholesale and manufacturing companies operating in the market of meat food products results in a loss of profit on new market segments. The article discusses the prospects «Business to Business» on the Internet for these companies. The results show the...
Persistent link: https://www.econbiz.de/10008547469
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Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain) .
Suleymanova, Elena - In: Annals of marketing-mba 2 (2010)
The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.
Persistent link: https://www.econbiz.de/10008499719
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Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5...
Golubnik, Andrew - In: Annals of marketing-mba 2 (2010)
Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.
Persistent link: https://www.econbiz.de/10008499721
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Теория Поколений : Современное Развитие и Прикладные Аспекты (Generation Theory: A Modern Developments and Applied Aspects)
Gurova, Irina - 2017
Russian Abstract: Теория поколений, которая зародилась в рамках философских учений, в современной интерпретации вызывает интерес не только различных сфер науки...
Persistent link: https://www.econbiz.de/10012965200
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Уніфікація методології оцінювання конкурентоспроможності (Unification of the Methodology of Competitiveness Evaluation)
Ivanova, Marina - 2017
weaknesses of the company, taking into account the following factors: marketing, production, economic and financial situation …
Persistent link: https://www.econbiz.de/10012958668
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Роль Маркетинга в Современном Локальном Консалтинге (The Role of Marketing in the Modern Local Consulting)
Bezpalova, Anna - 2017
English Abstract: Modern market conditions are so complex and unstable that the marketing activity of the local … against their marketing and the current state of the market actually triggered the rejection and the transition to spontaneous … economic activity. In the framework of the article the role of the of marketing in the current activity of local consulting …
Persistent link: https://www.econbiz.de/10012958927
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Методология и Базовые Процедуры Идентификации Интенсивности Рыночной Конкуренции (The Methodology and Basic Procedures of Identification of the Market Competition Intensity)...
Kataev, Andrey - 2016
English Abstract: The article presents the content of the fundamental marketing category "competition" and identifies …
Persistent link: https://www.econbiz.de/10012983489
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Интернет-реклама как инструмент продвижения брендов российских букмекерских компаний (Online Advertising as a Tool for Promoting Brands of Russian Betting Companies)...
Nikitina, Elena - 2020
Russian Abstract: В данной статье автор обращается к рассмотрению особенностей продвижения брендов российских букмекерских компаний в виртуальной среде с...
Persistent link: https://www.econbiz.de/10012836267
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Общая ситуация на российском рынке печатных СМИ : тенденции и перспективы развития (The Overall Situation in the Russian Media Market: Trends and Prospects)...
Petrunina, Anastasia - 2015
Russian Abstract: Статья о причинах, закономерностях, тенденциях и факторах развития рынка печатных СМИ в Российской Федерации. Авторы анализируют инвестиционные...
Persistent link: https://www.econbiz.de/10013023030