This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of … entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for … potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today …

The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …

сильные и слабые стороны, пути ее применения. This article describes the re-branding as one of the marketing strategies. The …

Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is … threats and see new possibilities and prospects. Therefore the important role marketing here should play. In existing the … marketing theory there is a problem – absence of special marketing instruments and processes for a small-scale business. The …

Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the … thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the … marketing concept of the distribution. …