//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"rus"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Resistance to Brand Switching...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Russia
36
Russland
36
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
11
Markenführung
11
Belarus
6
Personality psychology
5
Persönlichkeitspsychologie
5
Sowjetunion
5
USSR
5
Advertising
4
Brand
4
Markenartikel
4
Marketing
4
Werbung
4
Consumer goods
3
Household
3
Konsumgüter
3
Marketing management
3
Marketingmanagement
3
Private consumption
3
Privater Haushalt
3
Privater Konsum
3
Social change
3
Sozialer Wandel
3
Behaviour
2
Consumer products distribution
2
Consumers
2
Coronavirus
2
Employment
2
Erwerbstätigkeit
2
Geschichte
2
Handelsmarke
2
Haushaltseinkommen
2
History
2
Household income
2
Inter-firm cooperation
2
Kasachstan
2
Kazakhstan
2
more ...
less ...
Online availability
All
Free
6
Undetermined
2
Type of publication
All
Book / Working Paper
45
Article
9
Type of publication (narrower categories)
All
Graue Literatur
16
Non-commercial literature
16
Article in journal
9
Aufsatz in Zeitschrift
9
Collection of articles of several authors
8
Sammelwerk
8
Konferenzschrift
5
Arbeitspapier
3
Conference proceedings
3
Working Paper
3
Market information
1
Marktinformation
1
Mikroform
1
more ...
less ...
Language
All
Russian
English
98,774
German
10,461
Undetermined
2,438
French
438
Spanish
148
Polish
138
Italian
97
Romanian
50
Swedish
46
Portuguese
35
Danish
31
Dutch
26
Lithuanian
24
Norwegian
22
Hungarian
18
Finnish
17
Slovak
12
Bulgarian
10
Czech
8
Serbian
8
Croatian
7
Indonesian
5
Slovenian
5
Georgian
3
Kazakh
3
Multiple languages
3
Turkish
3
Arabic
2
Malay (macrolanguage)
2
Chinese
2
Bosnian
1
Valencian
1
Japanese
1
Macedonian
1
Ukrainian
1
more ...
less ...
Author
All
Volkov, Jurij Grigorʹevič
3
Semerkova, L. N.
2
Ajtkulova, A. B.
1
Ajvazjan, Sergej A.
1
Altuchova, N. V.
1
Bakšeev, S. L.
1
Barbašin, M. Ju.
1
Barkov, Fedor Aleksandrovič
1
Belkin, Vladimir Nikiforovič
1
Berezin, Igorʹ S.
1
Berezka, Svetlana Michajlovna
1
Bezpalova, Anna
1
Bondarʹ, Natalʹja N.
1
Danilenko, T. B.
1
Degterev, D. A.
1
Demina, Natal'ja V.
1
Domorod, Anastasija Viktorovna
1
Dubinina, M. A.
1
Dudčenko, A. V.
1
Fokina, Ol'ga Anatol'evna
1
Germanova, A. V.
1
Gončarenko, Ž. V.
1
Gorškov, Michail Konstantinovič
1
Gronow, Jukka
1
Gubanov, Sergej
1
Gulin, Konstantin Anatolʹevič
1
Iegortseva, Evgeniya
1
Ilʹin, Vladimir Aleksandrovič
1
Ivanova, Anna
1
Ivanova, Marina
1
Kapeljušnikov, R. I.
1
Kataev, Andrey
1
Kirilina, T. Ju.
1
Kirillov, Aleksej Vladimirovič
1
Kismereškin, Vladimir G.
1
Koljada, A. A.
1
Kolkareva, I. N.
1
Korolëva, I. V.
1
Kozyreva, Polina Michajlovna
1
Kramarova, E. N.
1
more ...
less ...
Institution
All
Institut Socialʹno-ėkonomičeskich problem narodonaselenija <Moskau>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Bjuro Ėkonomičeskogo Analiza <Moskau>
1
Centr obščestvennych nauk <Moskau>
1
Central'nyj Naučno-Issledovatel'skij Institut Informacii i Techniko-Ėkonomičeskich Issledovanij Legkoj Promyšlennosti <Moskau>
1
Finansovyj Universitet
1
Institut servisa i potrebitelʹskoe povedenie graždan
1
Institut sociologii <Moskau>
1
Institut Ėkonomiki <Ischewsk>
1
Institut Ėkonomiki <Riga>
1
Meždunarodnaja naučno-praktičeskaja konferencija "Dochody, raschody i sbereženija naselenija Rossii" <6, 2020, Moskau>
1
Meždunarodnaja naučno-praktičeskaja konferencija "Dochody, raschody i sbereženija naselenija Rossii: tendencii i perspektivy" <4, 2018, Moskau>
1
Rossijskij Gosudarstvennyj Torgovo-Ėkonomičeskij Universitet / Saratovskij Institut (Filial)
1
Rossijskij ėkonomičeskij universitet imeni G. V. Plechanova / Krasnodarskij filial
1
Severo-kavkazskij federalʹnyj universitet / Institut servisa, turizma i dizajna (filial)
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy Razvitija Marketingovoj Dejatelʹnosti v Rossii <2007, Saratow>
1
more ...
less ...
Published in...
All
Economics : the strategy and practice : ESP
2
Vesnik Belaruskaha Dzjaržaŭnaha Ėkanamičnaha Universitėta : naukova-praktyčny časopis
2
Belorusskij ėkonomičeskij žurnal : ežekvartalʹnyj naučno-praktičeskij žurnal
1
Gilʹdija marketologov rekomenduet
1
Istorija povsednevnosti
1
Monografija
1
Preprint / Centralʹnyj Ėkonomiko-Matematičeskij Institut
1
Preprinty NIU VŠE
1
Preprinty NIU VŠE / 15
1
Rossijskoe obščestvo sovremennye issledovanija
1
Vestnik Instituta Ėkonomiki Rossijskoj Akademii Nauk : naučnyj žurnal
1
Ėkonomika i upravlenie : ežekvartalʹnyj naučnyj i proizvodstvenno-praktičeskij žurnal Minskogo Instituta Upravlenija
1
Ėkonomist : ežemesjačnyj naučno-praktičeskij žurnal
1
Ėkonomičeskaja žiznʹ strany
1
Ėkonomičeskij žurnal
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rossijskie pivnye brendy-lidery: puti formirovanija
Popova, Ekaterina Aleksandrovna
- In:
Ėkonomičeskij žurnal
(
2006
)
11
,
pp. 54-82
Persistent link: https://www.econbiz.de/10003354399
Saved in:
2
Potrebitelʹskij rynok kak forma realizacii potrebnostej naselenija
Bakšeev, S. L.
-
2004
-
izd., 2-oe
Persistent link: https://www.econbiz.de/10003057339
Saved in:
3
Уніфікація методології оцінювання конкурентоспроможності (Unification of the Methodology of Competitiveness Evaluation)
Ivanova, Marina
-
2017
Russian Abstract: Метою статті є порівняння сучасних методів оцінки конкурентоспроможності та практична апробація отриманих результатів на виробничому підприємстві з...
Persistent link: https://www.econbiz.de/10012958668
Saved in:
4
Роль Маркетинга в Современном Локальном Консалтинге (The Role of Marketing in the Modern Local Consulting)
Bezpalova, Anna
-
2017
Russian Abstract: Современные условия рынка настолько сложны и неустойчивы, что маркетинговая деятельность в работе локальных консалтинговых компаний становится...
Persistent link: https://www.econbiz.de/10012958927
Saved in:
5
Роль Брендов Футбольных Клубов и Их Сопутствующих Товаров и Услуг (Role of the Football Clubs’ Brands and Their Complementary Goods and Services)...
Sosnovskikh, Sergey
-
2018
-party companies cannot be given when the association of the
brand
with the sports club in the eyes of consumers takes place since the …
Persistent link: https://www.econbiz.de/10012913286
Saved in:
6
Методология и Базовые Процедуры Идентификации Интенсивности Рыночной Конкуренции (The Methodology and Basic Procedures of Identification of the Market Competition Intensity)...
Kataev, Andrey
-
2016
Russian Abstract: В статье раскрыто содержание фундаментальной для маркетинга категории «конкуренция» и идентифицированы ее видовые характеристики. Детально описаны...
Persistent link: https://www.econbiz.de/10012983489
Saved in:
7
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
8
Specifika sozdanija tovarnogo znaka i brenda ŽKCh v Rossii
Skripnik, Oksana Bogdanovna
-
2012
Persistent link: https://www.econbiz.de/10010226195
Saved in:
9
Korporativnaja marka v integracii proizvodstva
Čuchrov, Jurij Olegovič
;
Gubanov, Sergej
- In:
Ėkonomist : ežemesjačnyj naučno-praktičeskij žurnal
(
2000
)
5
,
pp. 30-35
Persistent link: https://www.econbiz.de/10001484448
Saved in:
10
Stanovlenie socialʹnoj identičnosti kreativnogo klassa v sovremennoj Rossii
Volkov, Jurij Grigorʹevič
;
Barbašin, M. Ju.
;
Barkov, …
-
2013
Persistent link: https://www.econbiz.de/10010417011
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->