To manage the investment activity of a company there is an indicator of investment projects efficiency (Net Present Value). One of the problems of its calculating is the impact of many independent factors on NPV changes, that's why it is suggested that the calculation of the investment project...

Russian Abstract: В статье представлена характеристика лояльности, рассмотрены факторы, влияющие на формирование приверженности покупателя к товару, фирме. Обозначены...