The article describes Doyle's behavioral model of a firm and demonstrates on the example of an international retail organization its possible application. The article analyses firm's division of competences, values and vision of the organization and the steering wheel consisting of operational...

In recent years, interest in corporate social responsibility (CSR) has risen considerably due to stakeholder xpectations: "conscientious consumers", institutional investors' interest in Socially Responsible Investment (SRI), the increasing demand for highly qualified employees, the political...