Trendy v medzinárodnom marketingovom prostredí formujú riadenie medzinárodných podnikateľských aktivít. Tieto trendy sú na druhej strane ovplyvňované všeobecnými trendmi vývoja svetovej ekonomiky. Riadenie medzinárodných podnikateľských aktivít je tak komplexným systémom...

This paper discusses environmental policies in response to foreign direct investment (FDI) in a symmetrie two-country setting, where firms' behavior affects government policy decisions. We show that two alternative equilibria with FDI are possible: (i) one with unilateral FDI, where one firm is...

The theory of internalization currently seems to be generally accepted as a possible explanation of multinational enterprise. The issue of the theory is that a multinational enterprise has developed a firm-specific advantage in its home market, usually in the form of intangible assets, giving...