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Le temps des ruptures. - 1986. - 158 S.
Lakehal, Mokhtar - nouv. éd
Persistent link: https://www.econbiz.de/10000709950
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Brand names for the investor : a guide to manufacturers' trade and brand names
Gregg, David William Austin (contributor) - 1963 - 2. ed
Persistent link: https://www.econbiz.de/10000508428
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Principles of trade mark selection
Radcliffe-Genge, G. - 1963
Persistent link: https://www.econbiz.de/10002682562
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A comparison of American and British repeat-buying habits
Ehrenberg, A. S. C.; Goodhardt, G. J. - In: Journal of marketing research : JMR 5 (1968) 1, pp. 29-33
Persistent link: https://www.econbiz.de/10002116258
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Marketing and the brand manager
Medcalf, Gordon - 1967
Persistent link: https://www.econbiz.de/10002297281
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Problems of licensing and intent to use in British law countries
Scheller, Emil - In: The Trademark reporter 61 (1971) 6, pp. 445-456
Persistent link: https://www.econbiz.de/10002776715
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The strategy of own brands
Morris, David - In: European journal of marketing : EJM 13 (1979) 2, pp. 59-78
Persistent link: https://www.econbiz.de/10002540248
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Use of consumer panels for brand-share prediction
Parfitt, J. H.; Collins, B. J. K. - In: Journal of marketing research : JMR 5 (1968) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10002606003
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The HAG and the NEGRAM decisions of the European Court of Justice
Maday, D. C. - In: The Trademark reporter 65 (1975) 1, pp. 34-42
Persistent link: https://www.econbiz.de/10002420203
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Own label profile and purpose
Simmons, Martin; Meredith, Bill - In: Journal of the Market Research Society : JMRS 26 (1984) 1, pp. 3-27
Persistent link: https://www.econbiz.de/10002810150