Ochkovskaya, Marina; Gerasimenko, Valentina; Rybalko, Maria - In: Transnational Marketing Journal 2 (2014) 2, pp. 99-111
The study investigates the peculiarities of place branding for Moscow. Recently the numbers of foreign tourists visiting Moscow have increased but the majority of them are over 40 years old. Since the population of most Western countries is ageing, this seems to be a conducive trend for Russian...