Dodic, Matjaz; Nastav, Bojan - In: Management 6 (2011) 3, pp. 245-261
Factors that influence televison programme rating can be divided into environment, outer factors and internal factors … state in Slovenia on rating of national, commercial and other televison programmes in Slovenia in the 2000–2009 period. The … and households’ financial status in the past 12 months have a negative impact on rating. The e xplanatory power of the …
