area and food companies have, therefore, devoted more attention to it. The paper uses case a study of the brand Perutnina … Ptuj to illustrate the importance of action elements in repositioning a brand in competitive markets. The example is … illustrated by using a research model of strategic repositioning of a brand. The results of the analysis of competitors, the …

The article investigates the importance of perceived brand name value from an external point of view of perception of … origin of the product, marketing mix elements, and the perceived brand name value. Emphasis is placed on establishing how the … origin of the product impacts on the perceived brand name value and what its impact is on the perceived brand name value in …

The Internet is a communication information technology that can be used for different activities, including online … learning. As with traditional learning, communication is an important aspect of the interaction between teachers and students …, communication comfort and forms of communication emerge in online learning. We also found that the Internet can be used for …