Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...

The purpose of this study is to ascertain the differences in the attitude to innovativeness between bureaucratic and non-bureaucratic hotel organisations. We defined as bureaucratic the organisations establishing standards. For this purpose we first defined basic terminology such as hotel...