This paper is focused on relationship selling as a new approach on sales, which emerges mainly as a consequence of the deep and major changes related to the business world. Thus, when using personal selling, a greater attention is being put on the methods based on relationships, unlike what...

The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...