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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10004377462
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10004053304
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Managerial marketing : current thought
Sisodia, Rajendra (contributor); Aaker, David A. (contributor) - 2010
Persistent link: https://www.econbiz.de/10004954237