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Strategies for implementing integrated marketing communications
Percy, Larry - 1997
Persistent link: https://www.econbiz.de/10004323306
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AMA handbook for managing business to business marketing communications
De Bonis, J. Nicholas; Peterson, Roger S. - 1997
Persistent link: https://www.econbiz.de/10004323311
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Erfolgsfaktoren der Marketingkommunikation in Online-Medien
Lamprecht, Christian; Gömann, Steffen - 1997
Persistent link: https://www.econbiz.de/10004335868
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Kunstförderung als Instrument der Marktkommunikation
Meyer, Jörn-Axel; Maurer, Fabian - 1998
Persistent link: https://www.econbiz.de/10004265865
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The Arthur Andersen guide to talking with your customers : what they will tell you about your business, when you ask the right questions
Wing, Michael J. - 1997 - Rev. ed.
Persistent link: https://www.econbiz.de/10004346578
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10004351529
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 1998 - 4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
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Marketing communications : an integrated approach
Smith, Paul R. - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004372332
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Communicating with customers : service approaches, ethics, and impact
Zabava Ford, Wendy S. - 1998
Persistent link: https://www.econbiz.de/10004372672
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Kundenchats als innovative Kommunikationsinstrumente im Beziehungsmarketing
Diller, Hermann - 1998
Persistent link: https://www.econbiz.de/10004376598