Bravo Gil, R.; Fraj Andrés, E.; Martínez Salinas, Eva - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 2, pp. 91-105
In the present work, we analyse the effects of family communication, publicly versus privately consumption products and degree of consumer expertise on the nature and effects of family influences. Thus, causal relationships between determinants and family influences are studied via multivariate...
