The effects of newness to customer and innovation advantage on innovation success have been extensively researched from different perspectives, especially in a B2C context. However, the joint influence of these two determinants has hardly been studied. This paper uses the theoretical framework...

An English version of this paper has been posted at SSRN and can be downloaded from: "http://ssrn.com/abstract=2667127" http://ssrn.com/abstract=2667127.Spanish Abstract: En esta nota se analiza la importancia de los impuestos personales sobre los ahorros en impuestos o escudos fiscales, AI. El...

The effects of newness to customer and innovation advantage on innovation success have been extensively researched from different perspectives, especially in a B2C context. However, the joint influence of these two determinants has hardly been studied. This paper uses the theoretical framework...