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~subject:"Consumer behaviour"
~subject:"Theorie"
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Efectos de la publicidad estratégica en una industria con productos diferenciados
Ordóñez de Haro, José M.
- In:
Investigaciones económicas
17
(
1993
)
3
,
pp. 527-549
Persistent link: https://www.econbiz.de/10001161268
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