Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 3, pp. 69-82
This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for...