Historical sales and demand are not equivalent when referred to periodicals, since the former are limited by the available stock. When the mean stockout is low and there is not possibility of updating data during the selling period, demand is estimated by means of a maximum-likelihood procedure....

Historical sales and demand are not equivalent when referred to periodicals, since the former are limited by the available stock. When the mean stockout is low and there is not possibility of updating data during the selling period, demand is estimated by means of a maximum-likelihood procedure....