Borraz Mora, I.; Fuentelsaz, Lucio; Polo-Redondo, Yolanda - In: Investigaciones europeas de Dirección y Economía de … 12 (2006) 1, pp. 13-31
The Internet and electronic commerce have entailed a revolution for society and businesses. However, it has been observed that all products have not the same probability of success due to its particular features. Thus, knowing how firms have to marketing their products through the Internet has...
