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Internet y los negocios : manual para aprovechar las ventajas de internet en su empresa
Jimènez, Carlos
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2012
Persistent link: https://www.econbiz.de/10009690972
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2
Turismo y nuevas tecnologías : seminario técnico, San José (Costa Rica), 14 y 15 de mayo de 2013 : technical seminar, San José, Costa Rica, 14 and 15 May 2013
2014
Persistent link: https://www.econbiz.de/10010357028
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3
Una visión del marketing 360 : análisis comparativo entre dos estrategias de contenido digital en el sector cosmético
Dorado, Estefania Felipe de
;
Pérez Asperilla, Estíbaliz
- In:
Revista de marketing y publicidad : revista semestral
(
2022
)
5
,
pp. 95-125
Persistent link: https://www.econbiz.de/10014388863
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4
Una historia de la publicidad y el consumidor en España : 50 aniversario anunciantes, 1965 - 2015 ; comunicar para crear valor
Montañés García, Fernando
(
contributor
)
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2015
Persistent link: https://www.econbiz.de/10011348025
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5
Efectos de la publicidad estratégica en una industria con productos diferenciados
Ordóñez de Haro, José M.
- In:
Investigaciones económicas
17
(
1993
)
3
,
pp. 527-549
Persistent link: https://www.econbiz.de/10001161268
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6
Revista de marketing y publicidad : revista semestral
Centro de Estudios Financieros <Madrid u.a.>
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Madrid : Centro de Estudios Financieros
-
Núm. 1 (febrero 2019)-
Persistent link: https://www.econbiz.de/10013260275
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7
Teoría general publicitaria
Fallas Araya, Víctor Hugo
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2015
Persistent link: https://www.econbiz.de/10011861083
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Retrobranding , el futuro de las marcas que valoran el pasado
Sueiro Graña, Tania
- In:
Redmarka : revista de marketing aplicado
25
(
2021
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10013330738
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9
Opinions about Corporate Social Responsibility among students of
Advertising
and Public Relations
Martín Critikian, Davinia
;
Gonzálvez Vallés, Juan Enrique
- In:
Redmarka : revista de marketing aplicado
26
(
2022
)
2
,
pp. 78-96
Persistent link: https://www.econbiz.de/10013498848
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La utilización del cuerpo femenino como herramienta publicitaria para generar impacto
Siller, Carmen Bermejo
- In:
Revista de marketing y publicidad : revista semestral
(
2023/2024
)
8
,
pp. 41-68
Persistent link: https://www.econbiz.de/10014426617
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