Historical sales and demand are not equivalent when referred to periodicals, since the former are limited by the available stock. When the mean stockout is low and there is not possibility of updating data during the selling period, demand is estimated by means of a maximum-likelihood procedure....

Based on the theory of personality BIS / BAS (Carver and White, 1994) and the motivational theory of Self-determination theory (Gagné and Deci, 2005), studied the relationship between both models in order to identify profiles that allow us to understand the characteristics and motivational...