Gonzalez Lugo, Araceli; Mendez Cadena, Ma. Esther; … - 2009
marketing tools in selling practices carried out by small groups of producers of honey, withthe implementation of factor … the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a … analysis. We found that the actions that develop commercialproducers and honey producers are limited to continue with their …