Martín de Castro, Gregorio; Navas López, José Emilio - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 3, pp. 29-39
The increasing attention of the corporate reputation on the part of the professional and academic world denotes its importance in obtaining sustained competitive advantages, and consequently, in the creation of value. In the present article we will try to argue the strategic character of the...
