This work deepens on the base of Reed and DeFillippi's pattern (1990)-in the existing relationships among three characteristics that a resource must possess to generate causal ambiguity and to create barriers to imitation, that is, in the tacit character of knowledge, complexity of decisions and...

Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...