Quaresma, Rui; Huertas, Paula; Castillo, José - Centro de Estudos e Formação Avançada em Gestão e … - 2009
This paper presents the results of a qualitative and quantitative evaluation of the performance on the Internet of … business to consumer. In the study, an instrument of analysis was specially developed to evaluate the presence on the Internet … a variety of other information sources related with the issues of Internet, web sites and e-commerce. In total the firms …
