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Hedonic price models have been widely used to understand the effect of wine attributes. But these have notproperly …
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Bajo el título Los consorcios exportadores: Estrategia para vender extralocalmente, se expone cómo a través de una investigación exploratoria, realizada mediante la interacción de empresarios en una mesa de trabajo, cumplida con reuniones periódicas por más de un año, se consigue...
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high-quality wine prices? How do certain factors (highly, slightly or scarcely) under control of the suppliers, influence … prices? To respond, we build a database with thirteen years of the best 100 wines annually ranked in Wine Spectator magazine …
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In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of … the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the … influence of the waiter. The objective of this study is to identify and characterize the relevant instruments for wine promotion …
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