content and the price. The preference over a particular a brand was mainly based on the trust itgenerated on the consumer …

and marketing decisions towineries. Using a significant sample of the Chilean wine market we estimated semi …

conditions have an influence on actual use of the platform. Furthermore, we found that convenience, assistance, trust and …

of marketing communication. Finally, trust influences on commitment, and this in turn would directly affects the level of … not only e-retailer information (marketing communication) but also purchase and use experiences shared by other consumers … results of the structural equations model based on commercial web sites' users suggest that marketing communication and …

-of-mouth communication from relatives and friends, to generate or increase trust, and through this variable, to develop an intention o … positive information received of acquaintances and relatives to trust, but with differences according to the level of perceived …

, based on citizens’ preferences, that include the notion of the perception of justice and trust in public institutions. Third … government. Particular emphasis is placed on the recent studies for Spain that stress citizens’ preferences, the role of trust in …