This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data … show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro …

mismo. Se utilizan los modelos de ecuaciones estructurales sobre una muestra de 319 alumnos en una asignatura de marketing … used on a sample of 319 students in a marketing subject at a Spanish public university. The results obtained show that …

the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a … marketing tools in selling practices carried out by small groups of producers of honey, withthe implementation of factor … arewilling to buy and pay. The orientation of marketing that is focused primarily applied to theproduction phase, to ensure the …