a key factor for programming it seems that there is not a full adoption of marketing principles and techniques in this …

Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight … compare the major research which reviews marketing discipline in our country and we examine the content of the last eight … editions of the main conference on marketing held in Spain, the Spanish Marketing Academic Conference. The final objective of …

In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the …, evolution and techniques of digital marketing. Specifically, the text extends to the understanding of seven tools: the corporate … website and online store, blogs, social networks, e-mail marketing, SEO, SEM, and digital advertising. Its proper use reverts …

the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a … marketing tools in selling practices carried out by small groups of producers of honey, withthe implementation of factor … arewilling to buy and pay. The orientation of marketing that is focused primarily applied to theproduction phase, to ensure the …