This research tested and empirically analyzes the in uence of certain intangibles business on the export performance of manufacturing SMEs. Specifically, the proposed research model assesses the relationship between participative management, entrepreneurial culture and innovative orientation,...

The study of the factors that have an influence on firm's export performance is one of the more fruitful lines of research in international marketing literature. However, there is no agreement among the researchers about which ones are the determinants that have an influence on the results of...

The study of the factors that have an influence on firm's export performance is one of the more fruitful lines of research in international marketing literature. However, there is no agreement among the researchers about which ones are the determinants that have an influence on the results of...

This paper examines the strategy of firms in export markets and its relation with firm export performance. A taxonomic approach is adopted and export strategies are based on three dimensions: geographical scope, degree of marketing mix adaptation and competitive basis adopted. Using data from 88...

This research tested and empirically analyzes the in uence of certain intangibles business on the export performance of manufacturing SMEs. Specifically, the proposed research model assesses the relationship between participative management, entrepreneurial culture and innovative orientation,...

In this paper we identify Mexico’s pattern of revealed comparative advantages within manufacturing trade flows during the 1996-2005 period. We define a basket of competing countries, according to the degree of similarity of each country’s comparative advantage pattern with that of Mexico. We...

We analyze if the pattern of comparative advantages and the recent behavior of Mexican manufacturing exports, vis-à-vis its closest competitors, are related with productivity differentials or with differences in factor endowments. The relative abundance of relatively unskilled labor in Mexico...

In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...