This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, co-appointments, co-occurrences of keywords;...

This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, co-appointments, co-occurrences of keywords;...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use...

Es innegable la importancia que el trabajo en equipo tiene como capacidad transversal en los nuevos planes de estudio universitarios. Por ello, es importante conocer qué es el aprendizaje cooperativo y su eficiencia sobre los equipos de estudiantes que lo utilizan. El objetivo de este artículo...

Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...

Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked...

Export channel management has gained a greater relevance as one of the challenges related to internationalization processes. Analyzing the conclusions of the articles that have studied the control systems role in the context of the interorganizational relationships (Interoganisational Control,...

Export channel management has gained a greater relevance as one of the challenges related to internationalization processes. Analyzing the conclusions of the articles that have studied the control systems role in the context of the interorganizational relationships (Interoganisational Control,...

Spanish Abstract: Isla Mujeres municipio del estado de Quintana Roo en el Caribe Mexicano, recibe en 2016 de la Secretaría de Turismo el certificado como Pueblo Mágico, entregado a lugares que conjuntan tradición, belleza y cultura a través de sus atributos simbólicos, leyendas e historia;...