Fernández, Edmundo Pérez - In: CIRIEC-España, revista de economía pública, social y … (2000) 34, pp. 95-118
strategy for their complete insertion. Although these companies show many distinctive features, their products must compete in … the markets on equal terms. Therefore facing up the challenge of competitiveness is compulsory to assure their survival …. In this article, the management of intangible resources is analysed as a tool to improve competitiveness. The paper also …