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Intensidad exportadora e interacción entre fortalezas del marketing mix: Un análisis basado en redes neuronales artificiales
Gutiérrez-Villar, Belén; Montero-Simó, María José; … - In: Revista de Métodos Cuantitativos para la Economía y … 18 (2014), pp. 88-111
Among the determining factors in export activity, many studies have high- lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive...
Persistent link: https://www.econbiz.de/10011307214
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Intensidad exportadora e interacción entre fortalezas del marketing mix : un análisis basado en redes neuronales artificiales
Gutiérrez-Villar, Belén; Montero-Simó, María José; … - In: Revista de métodos cuantitativos para la economía y … 18 (2014), pp. 88-111
Among the determining factors in export activity, many studies have high- lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive...
Persistent link: https://www.econbiz.de/10010506048
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Factores que influyen sobre la conducta de una persona frente al riesgo de emprender un negocio en América Latina
Samaniego Alcántar, Ángel; Reyes Ruiz, Gerardo - In: Journal of business 8 (2016) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10011599140
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Prediction of housing deficit in Mérida, Venezuela, by artificial neural networks
Lacruz, Gerardo A. Colmenares; Ruiz, Annjulie A. Gil - In: Economía 35 (2010) 29, pp. 109-140
This work combines the tools of Radial Basis Function (RBF) and Multivariate Analysis to predict insufficient housing supply in the state of Merida, Venezuela. An alternative indicator to the commonly one used was built in order to evaluate this phenomenon. Data covering the number of families...
Persistent link: https://www.econbiz.de/10009642928
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Modelos de Algoritmos Genéticos y Redes Neuronales en la Predicción de Índices Bursátiles Asiáticos
Parisini, Antonino; Parisini, Franco; Díaz, David - In: Latin American Journal of Economics-formerly Cuadernos … 43 (2006) 128, pp. 251-284
This study analyzes the capacity of multivariated models constructed from genetic algorithms and artificial neural networks to predict the sign of the weekly variations of the Asian stock-market indexes Nikkei225, Hang Seng, Shanghai Composite, Seoul Comp
Persistent link: https://www.econbiz.de/10005730220
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Relación directa y mediadora de las TIC sobre el rendimiento de la diversificación empresarial
León, Omar - In: Revista de Métodos Cuantitativos para la Economía y … 25 (2018), pp. 93-110
strategy and performance of small and medium enterprises (SMEs). From a sample of 95 companies in the autonomous community of … positively affects financial and non-financial company performance. The analysis also show that ICT is a mediating variable … between the type of diversification and performance of business in which the company has entered. For the correlational …
Persistent link: https://www.econbiz.de/10011995014
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Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales. Un estudio longitudinal
Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...
Persistent link: https://www.econbiz.de/10011954045
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Analysis of relations between the types of innovations and performance in technological parks
Roldan, Lucas Bonacina; Bastos, William Neves - In: Small Business International Review (SBIR) 3 (2019) 1, pp. 36-48
innovations between them and the performance of innovations needs to be better explored and understood. This article analyzes the … relationship between innovation types and performance in Brazilian technology parks. To reach the objective, a survey was conducted … marketing innovations, process innovations influence product innovation and organizational performance, and marketing innovation …
Persistent link: https://www.econbiz.de/10012286558
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Explicando el éxito de la innovación desde la perspectiva del cliente: La interacción entre la novedad para el cliente y las ventajas de la innovación
Carmona Lavado, Antonio; Aguilar Caro, Rocío - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-29
the predictions of the theoretical framework of customer perceived value for the financial performance of innovation, but … not for the non-financial performance. …
Persistent link: https://www.econbiz.de/10014494454
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Aplicación de un modelo de ecuaciones estructurales para analizar los sistemas de gestión en la integración de la RSC y su influencia en la estrategia y el performance de las empre...
Bernal Conesa, Juan Andrés; de Nieves Nieto, Carmen; … - In: Revista de Métodos Cuantitativos para la Economía y … 21 (2016), pp. 77-102
is a reflection on the economic performance of the technology company. The study was conducted in companies located in … significant relationship between the integration of CSR and strategy; on the other hand, performance and integration has also this … of CSR and performance. …
Persistent link: https://www.econbiz.de/10011787581