Tourism has gained vital importance in recent times as it is one of the economic activities that brings the greatest benefits to a country, both in the social, economic and environmental spheres. Consequently, demand forecasting models in the sector are adequate tools that support...

Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight what has characterized this development in the last two decades, and what is its current status. To reach this aim, we compare the major research which reviews marketing...

Tourism has gained vital importance in recent times as it is one of the economic activities that brings the greatest benefits to a country, both in the social, economic and environmental spheres. Consequently, demand forecasting models in the sector are adequate tools that support...