de Obesso Grijalvoa, Ana María; Gutiérreza, Sonia San … - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 190-199
asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a …-of-mouth communication from relatives and friends, to generate or increase trust, and through this variable, to develop an intention o … positive information received of acquaintances and relatives to trust, but with differences according to the level of perceived …
